Nearly a decade later, that count is on the verge of passing 100,000.) (In 2009, prior to the release of “Avatar,” there were 9,000 3D screens worldwide. As new cineplexes in developing markets open, the appeal of seeing a film in 3D is far greater than in the U.S., which got saturated in 2010 with 3D films and home technology.
Sometimes you can really see the format’s influence in a blockbuster’s numbers, but other times it feels like it doesn’t add more to the experience.”īut in overseas markets, especially China and Russia, the novelty of 3D has not worn off. “Just like how good word-of-mouth is needed to get people in to see the film, it’s also needed to get them to spend the extra money to see it in 3D. “Like everything else in the exhibitor industry, 3D is content-based,” said comScore’s Paul Dergarabedian.
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Last month, that film’s sequel, “Fallen Kingdom” was released, with RealD reporting that approximately 50 percent of the film’s $1 billion-plus global gross has come from 3D screens.Īlso Read: 'Sorry to Bother You' Shakes Up Indie Box OfficeĪnother movie that got a boost from 3D was Marvel’s “Doctor Strange,” a film with psychedelic, mind-bending imagery that created a buzz among audiences to pay the extra bucks to watch it with glasses on, resulting in 46 percent of its $85 million domestic opening coming from 3D sales. RealD, which now sits as the top 3D distributor with IMAX exit, reported in 2015 that the first “Jurassic World’ saw nearly half of its North American audience see the film in 3D. Universal’s two “Jurassic World” movies are a prime example. So in the face of all this, how is 3D moviegoing still an $8 billion per year business? One reason is that while many Hollywood wide releases today only add 3D nominally or convert the format into 3D in postproduction, there are still a few releases each year that actively incorporate and promote 3D to the point that audiences respond. In the case of some films like “Blade Runner 2049,” IMAX eliminated 3D screenings altogether. On top of that, IMAX announced last year that it would be largely moving away from 3D technology, saying that its audience showed a clear preference for standard IMAX screenings. Also Read: 'Incredibles 2' Sets Animation Box Office Record, Will Cross $500 Million Domestic
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